I am a guest contributor in popular publications like Inc42, Campaign India, Afaqs, and Qrius. I write articles on the impact of machine learning and product-led growth hacks in marketing.
Leveraging the developments in Big Data, Machine Learning, and Analytics I help companies become data-driven.
My social media campaigns and topicals have been regularly covered by renowned online marketing publications including Mad Over Marketing, Social Samosa, and Afaqs generating free PR for companies.
This helps brands generate free press and establish their unique voice.
I have co-authored a marketing journal titled "Hacking the consumer's brain" published in SAGE journals. The journal was a result of neuro-marketing experiments conducted to better understand consumer engagement.
The experiments conducted resulted in an increase in engagement by over 3% in the test group.
One of my most successful marketing campaigns, StayLaid was covered in international publications including Reuters. The campaign was aimed to generate social awareness around sex trafficking in India with a fake escort website.
Over 6 months StayLaid generated 150K+ organic traffic and got covered in 50+ prominent publications.
Valued at over $800M+, Spinny is an online portal for buying and selling cars and operates across 10+ cities in India.
Vasitum is an AI driven recruitment portal that aims to revolutionaize job hunting and the hiring process.
Silvermine Group is a US-based conglomerate with 2 products i.e eForm2290 and FreelanceCentral.
O2Cure by Zeco Aircon is a retail e-Commerce brand selling air purifiers for car, home and commercial spaces.
I see it happen all the time. Founders pour their time and money into an amazing product. Then they start "marketing."
They try tactic after tactic, channel after channel, but nothing works.
Ideal customers often don't understand the value of their product—and they buy from a competitor.
Paid channels become unsustainably expensive and organic channels take a lifetime to perform.
You need a way to consistently acquire customers — I call this my “Growth Engine"
Want to know how I can grow your business? Sign up for a free strategy call now.
Book Call
Ankit was one of the core members of the marketing department at Spinny. Always brimming with new ideas to implement, he is truly a growth guy.
Neeraj Singh,CEO
Ankit is super unconventional. His campaigns got us covered in many publications. His ideas are wacky but data driven.
Vikram Wadhawan,CEO
In this course you will learn how to create a fully managed, no-code integration between your go-to commercial data sources and your storage, analytics, and reporting platforms.
Automate your marketing data collection, manipulation, reporting and visualisation. so that you can focus on analysing data.
A marketer with a really strong understanding of product and tech, Ankit brings unconventional thinking that can be shipped soon!
Ankit Kashyap,Co-Founder
We will identify core metrics for your businesss and build a business orinted marketing dashboard. It will help you take meaningful decisions that are data-backed and measure true progress. Without the right data we are just another person with opinions.
A Growth Audit is a website audit, SEO audit, email audit, PPC audit, competitor audit, and a market analysis all wrapped into one. The audit will highlight any red flags that needs urgent fix and suggest improvements in the current strategy.
Spying on your competiton can not only help us to drive interesting insights into what is performing for them but also help us position against the existing solutions. Once you know what you are up against, we can plan our Growth Funnel.
Only 3% of your prospective buyers will right now. For the remaining 97%, we will strategise a sales funnel with a lead magnet (could be a course, free consultation etc) followed up by an activation offer and nurturing email sequences and ads.
Using a combination of surveys, feedbacks, market research and tailored conversion rate optimization tactics, we will uncover leakages in your sales funnel and reduce friction. This is where marketing meets product.
Businesses get 65 % of customers from referrals and these customers spend 13.2 % more than regular consumers. Having a referral program is pertinent to a holistic Growth Strategy.
This is where your existing customers become repetitive customers. Through regression models we will segment your customer base into different loyalty based cohorts and build tailored strategy to keep them coming back again.
Not sure if know how to hire the right marketing talent for your stage and type of business? I will help you build a in-house marketing team so the growth never stops even after I am gone.
Growth Engine is about driving demand and creating successful customers, instead of thinking only “top of the funnel”
I have used the growth engine for innumerable startups in the B2C eCommerce, B2C SaaS and small ticket B2B space and it has worked wonders all the time
It combines the best of marketing and product expertise to give you a easurable, predictable and repeatable
mechanism to grow
Typically it takes 90 days to start seeing significant results but if you don’t like the service you can end the contract in between with no strings attached, whatsoever.
Book your free strategy call to get started!
Yes absolutely! I also provide recruitment solutions to my clients in case they want an in-house growth team.
Yes as a Growth Marketing Consultant I provide strategic consultancy along with resources to help you upskill your in-house team.
While digital marketing in the traditional sense takes into account only the "top of the funnel", growth marketing optimizes the entire funnel (Awareness-Acquisition-Activation-Revenue-Retention-Referral).
During the first month, we concentrate on getting the fundamentals right and it requires 25-35 hrs/week but gradually as we streamline things, I bring it down to 15-20 hrs/week.
Post the strategy call, I would need to take a deep dive into assessing the current situation. I would be auditing your account to identify current challenges and opportunities.
I work with only 2-3 clients simultaneously. This allows me to focus properly, thus maintaining the quality of service.
Marketers today are supposed to be good with data, creative with their ideas, and refined with their words but when it comes to marketing themselves, they somehow don’t seem to use any of this. Landing a job after all is a marketing exercise. This is the only underlying thought of this entire piece. This will […]
Covid has forced most of us to work remotely, and managers peeking over the desk have been replaced by a so-called employee monitoring tool. While essentially this is a piece of software that sits in the background and shares details on the number of clicks, mouse scrolls, URLs opened, applications used, and periodically screenshots with […]
Scaling an eCommerce business today takes much more than simply creating an online store and running ads in hopes that people will buy from you. Whether you are selling printed underwear or cozy socks, soaring competition is a common phenomenon of an eCommerce business today. Before we begin, let me tell you what this guide […]
Say that you are on a job hunt, or have a great idea to pitch to some investor, and if there is one marketing channel that can be as hyper-focused (but less intrusive) as cold calling, it is email. But how do you even get started with emails? How do you make sure that your […]
It was the morning after I posted a giveaway on Linkedin for marketing spreadsheet utilities I had developed while I was running my own agency. What I saw the next day was something I hadn’t expected at all. 2500+ comments 700+ Likes and 300+ connection requests The technique was simple, get people to comment in […]
When it comes to forecasting sales, most marketers rely on a simple function in excel, sometimes their boss’s fancy or even wild conjectures. While realistic forecasts are hard to put together, marketers can leverage pre-built machine learning regression models to their use. This now only gives realistic and pretty accurate predictions about your sales and […]
