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Marketing secrets that no one will tell you!

How to land a job like a marketer, without spamming HRs

How to land a job like a marketer, without spamming HRs

Marketers today are supposed to be good with data, creative with their ideas, and refined with their words but when it comes to marketing themselves, they somehow don’t seem to use any of this. Landing a job after all is a marketing exercise. This is the only underlying thought of this entire piece. This will […]

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How I designed the positioning strategy for a SaaS product: Step by Step

How I designed the positioning strategy for a SaaS product: Step by Step

Covid has forced most of us to work remotely, and managers peeking over the desk have been replaced by a so-called employee monitoring tool. While essentially this is a piece of software that sits in the background and shares details on the number of clicks, mouse scrolls, URLs opened, applications used, and periodically screenshots with […]

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11+ proven strategies to profitably grow an eCommerce business.

11+ proven strategies to profitably grow an eCommerce business.

Scaling an eCommerce business today takes much more than simply creating an online store and running ads in hopes that people will buy from you. Whether you are selling printed underwear or cozy socks, soaring competition is a common phenomenon of an eCommerce business today.  Before we begin, let me tell you what this guide […]

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How to send personalized automated cold emails like a Growth Hacker?

How to send personalized automated cold emails like a Growth Hacker?

Say that you are on a job hunt, or have a great idea to pitch to some investor, and if there is one marketing channel that can be as hyper-focused (but less intrusive) as cold calling, it is email. But how do you even get started with emails?  How do you make sure that your […]

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How I generated 2500+ organic leads on Linkedin on autopilot

How I generated 2500+ organic leads on Linkedin on autopilot

It was the morning after I posted a giveaway on Linkedin for marketing spreadsheet utilities I had developed while I was running my own agency. What I saw the next day was something I hadn’t expected at all. 2500+ comments 700+ Likes and 300+ connection requests The technique was simple, get people to comment in […]

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How to Predict Sales using Machine Learning

How to Predict Sales using Machine Learning

When it comes to forecasting sales, most marketers rely on a simple function in excel, sometimes their boss’s fancy or even wild conjectures. While realistic forecasts are hard to put together, marketers can leverage pre-built machine learning regression models to their use. This now only gives realistic and pretty accurate predictions about your sales and […]

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How to do AB testing, the fail-proof way!

How to do AB testing, the fail-proof way!

Marketing is science, an iterative process that involves testing and one of the common practices in testing is the A/B test. But unfortunately, over 90% of AB tests that are conducted, are done with the right intention but the wrong method. Typically this has got to do with Type1 and Type 2 errors with Type1 […]

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3 ways you can use machine learning in your marketing today!

3 ways you can use machine learning in your marketing today!

While machine learning and artificial intelligence are making news every now and then, it hasn’t changed the way we do marketing. Most marketers rely on the pre-built models in tools to guide their way through machine learning. While there are challenges in terms of learning python and implementing a lot of the machine learning models […]

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Steps to advance AdWords search campaign audit

Steps to advance AdWords search campaign audit

If you are working in a niche market, search networks on AdWords and bing are bound to give you the most relevant traffic on your website. Here you have control over what search terms to target and optimize for long-tail keywords that have higher conversion rates. This scenario might sound like an SEO problem but […]

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Email tactics that 96% of email marketers don’t know!

Email tactics that 96% of email marketers don’t know!

In 2019, global email users amounted to 3.9 billion users (Statista, 2020). This figure is set to grow to 4.3 billion users in 2023. That’s half of the world’s population. With such a ubiquitous channel for communication, companies rely heavily on email marketing to grow sales in the pursuit of cheaper conversions. But off late email marketing […]

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