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Marketing secrets that no one will tell you!

Marketer’s guide to Markov and Shapley Multi-Channel Attribution models

Marketer’s guide to Markov and Shapley Multi-Channel Attribution models

When it comes to multi-channel attribution models, the 2 most common models are Markov and Shapley models. While there are plenty of blogs talking about these models along with the Python libraries to implement them, it was a struggle to find resources that talk about these models, not to a data scientist but a marketer. […]

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How I generated 2500+ organic leads on Linkedin on autopilot

How I generated 2500+ organic leads on Linkedin on autopilot

It was the morning after I posted a giveaway on Linkedin for marketing spreadsheet utilities I had developed while I was running my own agency. What I saw the next day was something I hadn’t expected at all. 2500+ comments 700+ Likes and 300+ connection requests The technique was simple, get people to comment in […]

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How to Predict Sales using Machine Learning

How to Predict Sales using Machine Learning

When it comes to forecasting sales, most marketers rely on a simple function in excel, sometimes their boss’s fancy or even wild conjectures. While realistic forecasts are hard to put together, marketers can leverage pre-built machine learning regression models to their use. This now only gives realistic and pretty accurate predictions about your sales and […]

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How to do AB testing, the fail-proof way!

How to do AB testing, the fail-proof way!

Marketing is science, an iterative process that involves testing and one of the common practices in testing is the A/B test. But unfortunately, over 90% of AB tests that are conducted, are done with the right intention but the wrong method. Typically this has got to do with Type1 and Type 2 errors with Type1 […]

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3 ways you can use machine learning in your marketing today!

3 ways you can use machine learning in your marketing today!

While machine learning and artificial intelligence are making news every now and then, it hasn’t changed the way we do marketing. Most marketers rely on the pre-built models in tools to guide their way through machine learning. While there are challenges in terms of learning python and implementing a lot of the machine learning models […]

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Steps to advance AdWords search campaign audit

Steps to advance AdWords search campaign audit

If you are working in a niche market, search networks on AdWords and bing are bound to give you the most relevant traffic on your website. Here you have control over what search terms to target and optimize for long-tail keywords that have higher conversion rates. This scenario might sound like an SEO problem but […]

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Email tactics that 96% of email marketers don’t know!

Email tactics that 96% of email marketers don’t know!

In 2019, global email users amounted to 3.9 billion users (Statista, 2020). This figure is set to grow to 4.3 billion users in 2023. That’s half of the world’s population. With such a ubiquitous channel for communication, companies rely heavily on email marketing to grow sales in the pursuit of cheaper conversions. But off late email marketing […]

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Do these 5 things before your next marketing plan

Do these 5 things before your next marketing plan

Be it your assignment in your job application or a client pitch for your agency, if there is one thing people ask for is a Digital Marketing Plan. I am not going to bother you with free templates to design your plan, instead what I am going to focus on is the way to think […]

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Master your email marketing with these 6 Golden Pro Tips

Master your email marketing with these 6 Golden Pro Tips

Since the dawn of the internet age and the invention of the popular mailing service HotMail, one of the most profitable and of course misused marketing channels is email. If you are a marketer living in India you are fortunate enough to have the most relaxed rules when it comes to email marketing. Refer to […]

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3 highly secret Facebook marketing hacks!

3 highly secret Facebook marketing hacks!

If you are doing paid media marketing, chances are you must be heavily relying on Facebook to fuel your marketing ROI. While ads and landing pages are a good place to start optimising your Return On Ad Spends (ROAS), nothing is more important than targeting the right audience. You can’t expect to sell dog food […]

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