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Marketing secrets that no one will tell you!

Do these 5 things before your next marketing plan

Do these 5 things before your next marketing plan

Be it your assignment in your job application or a client pitch for your agency, if there is one thing people ask for is a Digital Marketing Plan. I am not going to bother you with free templates to design your plan, instead what I am going to focus on is the way to think […]

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Master your email marketing with these 6 Golden Pro Tips

Master your email marketing with these 6 Golden Pro Tips

Since the dawn of the internet age and the invention of the popular mailing service HotMail, one of the most profitable and of course misused marketing channels is email. If you are a marketer living in India you are fortunate enough to have the most relaxed rules when it comes to email marketing. Refer to […]

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3 highly secret Facebook marketing hacks!

3 highly secret Facebook marketing hacks!

If you are doing paid media marketing, chances are you must be heavily relying on Facebook to fuel your marketing ROI. While ads and landing pages are a good place to start optimising your Return On Ad Spends (ROAS), nothing is more important than targeting the right audience. You can’t expect to sell dog food […]

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5 Step PR and SEO strategy that Neil Patel didn’t tell you

5 Step PR and SEO strategy that Neil Patel didn’t tell you

If you don’t have the luxury of putting X amount of money into a campaign and get traffic to your website without hurting your margins then you understand the long-term impact of a good SEO and PR strategy. So over the next 5minutes of a careful read, you will understand the ins and outs of […]

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Create a sales funnel that brings in customers every time!

Create a sales funnel that brings in customers every time!

The World Wide Web has evolved multi folds over the last decade and to sell online is no longer just about having a website. With over 1.5 billion websites, businesses have little evolved to capture that attention and sell their products the way it works. Everything starts with a sales funnel. I am not going […]

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Google Analytics: Multi-Channel Attribution Models

Google Analytics: Multi-Channel Attribution Models

So when it comes to attribution modeling, it’s got to get ugly and we all know it. It’s like a typical discussion on UX where no matter who you are, you will always have something to say. I have seen some excellent attribution models and some very ugly ones and the one thing that differentiated […]

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7 Facts revealing the true face of Facebook

7 Facts revealing the true face of Facebook

After reading this research article, you would definitely doubt the effectiveness of the most popular social media platform and yes you guessed it right, it’s Facebook. With its most legitimate revenue coming from ads-based revenue but have you ever pondered over the authenticity of the entire model? While one could easily increase its reach on […]

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Custom Variables in Google Analytics: Everything you need to know

Custom Variables in Google Analytics: Everything you need to know

The custom variables in GA are defined as a key-value pair to add additional custom segments to your data. The custom variables can help in segmenting data according to some key page, session, and visitor-level attributes. I know all this might be going above your head so hang on and I promise by the end […]

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