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Marketer’s guide to Markov and Shapley Multi-Channel Attribution models

Marketer’s guide to Markov and Shapley Multi-Channel Attribution models

When it comes to multi-channel attribution models, the 2 most common models are Markov and Shapley models. While there are plenty of blogs talking about these models along with the Python libraries to implement them, it was a struggle to find resources that talk about these models, not to a data scientist but a marketer. […]

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How to Predict Sales using Machine Learning

How to Predict Sales using Machine Learning

When it comes to forecasting sales, most marketers rely on a simple function in excel, sometimes their boss’s fancy or even wild conjectures. While realistic forecasts are hard to put together, marketers can leverage pre-built machine learning regression models to their use. This now only gives realistic and pretty accurate predictions about your sales and […]

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3 ways you can use machine learning in your marketing today!

3 ways you can use machine learning in your marketing today!

While machine learning and artificial intelligence are making news every now and then, it hasn’t changed the way we do marketing. Most marketers rely on the pre-built models in tools to guide their way through machine learning. While there are challenges in terms of learning python and implementing a lot of the machine learning models […]

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